Privacy Policy

Last Updated: April 18, 2025

This Privacy Policy describes how Acme Run Company LLC (“we,” “us,” or “our”) collects, uses, and shares personal information of users (“you” or “users”) of our website, acmerun.com (the “Website”).

1. Information We Collect

We may collect the following types of personal information:

Information You Provide Directly:

Contact Information: Such as your name, email address, phone number, and postal address when you subscribe to newsletters, contact us through the Website, or create an account (if applicable).
Account Information: If you create an account, we may collect your username, password, and other registration details.
Workout Preferences and History (If applicable): Information you provide related to your running goals, preferences, and completed workouts if the Website offers such features.
Communications: Records of your correspondence with us.
Payment Information: Please note that we do not directly collect your full payment card details. Payment processing is handled by our third-party payment processor, Stripe, whose data collection and handling practices are governed by their own privacy policy (see Section 3).
Other Information: Any other information you voluntarily provide to us.

Information We Collect Automatically:

Log Data: Information about your use of the Website, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your access.
Cookies and Similar Technologies: We may use cookies, web beacons, and other tracking technologies to collect information about your browsing activities on the Website. You can manage your cookie preferences through your browser settings.
Device Information: Information about the device you use to access the Website, including device model, unique device identifiers, and mobile network information.

Information from Third-Party Services:

Strava: With your concent, we receive information about your running activities and profile information as permitted by Strava and your privacy settings with them. Strava Privacy Policy
Anvil (Website Hosting): Our hosting provider, Anvil, may collect certain log data and technical information related to your access and use of the Website. This is governed by Anvil’s privacy policy.
Stripe: We receive information about your billing acttivities and profile information as permitted by Stripe. Stripe Privacy Policy

2. How We Use Your Information

We may use your personal information for the following purposes:

To provide and maintain the Website and its features.
To personalize your experience on the Website.
To communicate with you, including responding to your inquiries and providing updates and information related to the Website or our services.
To send you newsletters and marketing communications (where permitted by law and according to your preferences).
To facilitate payments through our third-party payment processor, Stripe.
To analyze Website usage and improve our services.
To monitor and prevent fraud and abuse.
To comply with legal obligations.
For other purposes disclosed to you at the time of collection.

We may share your personal information with the following categories of recipients:

Service Providers: Third-party companies and individuals who provide services on our behalf, such as website hosting (Anvil), email marketing, and analytics. These service providers are contractually obligated to protect your information.
Stripe (Payment Processing): When you make payments through our Website, your payment information is collected and processed by Stripe in accordance with their privacy policy. We do not have access to or store your full payment card details. We encourage you to review Stripe’s privacy policy.
Strava (If you connect your account): Information may be shared with Strava according to your account settings and as described in their privacy policy.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.
Legal Compliance: We may disclose your information to law enforcement agencies, government authorities, or other third parties if required by law or legal process, or if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
With Your Consent: We may share your information with third parties with your explicit consent.
We do not sell your personal data to third parties.
We do not sell your aggregated or anonymized information to third parties.

4. Your Choices and Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

Access: The right to request access to the personal information we hold about you.
Correction: The right to request that we correct any inaccurate or incomplete personal information.
Deletion: The right to request that we delete your personal information.
Objection to Processing: The right to object to the processing of your personal information for certain purposes, such as direct marketing.
Restriction of Processing: The right to request that we restrict the processing of your personal information.
Data Portability: The right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.
Withdrawal of Consent: If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.
Do Not Track: Our Website may not respond to “Do Not Track” signals from your browser. However, you can manage your cookie preferences as described in Section 1.

To exercise these rights, please contact us using the information provided in Section 7. We may need to verify your identity before fulfilling your request.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by law.

7. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

info@acmerun.com

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Website and updating the “Last Updated” date. Your continued use of the Website after the posting of changes constitutes your acceptance of such changes.